The Role Of The Halal Product Assurance Organizing Agency (Bpjph) Toward Consumers In Relation To Law Number 8 Of 1999 On Consumer Protection (Case Study: Nine Food Products Containing Pork (Porcine) Without Clear Labeling)

Abstract

The discovery of nine children's food products containing pork (porcine) by BPJPH and BPOM in April 2025 raised public concern, especially since seven of them had halal certification. This study examines the role of BPJPH in protecting consumer rights under Law Number 8 of 1999, focusing on cases of ingredient falsification. Using a normative juridical approach and case study method, the findings reveal weak post-market surveillance by related agencies, resulting in significant spiritual and material losses for Muslim consumers. The study highlights the urgent need for more effective preventive, repressive, and coordinative measures to uphold consumer protection and halal assurance.